Customer Survey can Help Double Your Sales

Customer surveys aren’t given much importance in Nepal. Did you know conducting a customer survey can help you to double your sales. According to a research study published in Harvard Business Review simply looking the method of running a customer satisfaction survey can double customer loyalty.

Just the actual fact a company asks regarding customer satisfaction is a sign that they care, which ends up in accumulated client retention and profits. The research study was conducted over a period of one year.

The study showed that the clients WHO took customer satisfaction survey once doing business with a company were 50% less possible to change the brand and continued their loyalty towards the company. They were also three times more possible to buy another product from that same company.

A survey is more of a communication tool than a feedback tool. Just by asking your customers for feedback you’ll increase loyalty and sales. The act of asking your customers what they assume will facilitate them feel connected to your brand and increase the possibility of their continued business with you.

The research study had the subsequent rationales based on consumer psychology

1. Running a satisfaction survey says your company cares about the customers

Individuals need to understand a product or service they like. A survey provides your customers  an opportunity to express whether they like your product or not. The survey could be a vehicle to  “interact” with the company and reinforces the customer’s commitment to the company. By conducting a survey you’ll reach out and communicate along with your customers.

2. Surveys are a vehicle to inform customers of recent products

Primarily a survey is data collection method but while conducting consumer surveys you  may also throw information regarding your alternative products and services.

3. Simply asking the question, creates an opinion in the mind of the customers

Simply by inquiring for an opinion from individuals creates an opinion in their minds on the items  they would not have considered otherwise.

The research study published in Harvard  Business Review shows that surveys not only get you the information that’s vital for your business, but also enhances and builds upon the established relationship you’ve got along with your customers.

Footprints Nepal conducting various types of Market Research including Consumer Satisfaction Study.